Have you had any experience with an SEO specialist or a company dealing in SEO before? You need to read this article to learn more about the differences between a freelance search engine optimization specialist and an search engine optimization companies online.
Basic Difference between freelance SEO specialists and companies:
As the name suggests, the basic difference between freelancers and company lies in the way they operate. Freelance experts work independently. They can interact with the client from anywhere in the world. They are not employees of anybody and they themselves are responsible for all their work. Companies on the other hand consist of a large number of employees who work as team to provide the best service possible to the client.
Difference in Price and Process:
The freelance SEO specialists and companies differ a great deal in the prices they charge the clients. Freelance experts are much cheaper because they do not have to pay for the office rent as well as the wage of other employees. Companies charge you more price on the services they provide.
The processes that freelance experts and companies adopt are very much the same. It involves the same processes of Keyword research, Technical optimization, Link building and reporting. However, the only difference between freelancers and companies lie in the way they approach their job. For instance, some may focus more on link building for site optimization while others may target particular keywords.
Quality of Work:
There might not be great difference in the quality of work of freelance experts and SEO companies. The quality of output of freelancer depends totally upon his load management. For instance, if he has more work than he can handle, then surely he will be compromising on the quality. Companies on the other hand are very good at load management. They have number of employees capable of performing the task. They can easily divide the work among different team members to maintain the quality of work. Team work also allows them an opportunity to consult with other members of the staff if they face any difficulty.
Difference in Experience and Technology:
When selecting a company, you should first check out its reputation in the market. A trusted company is the answer to your SEO needs. A reputed company also has more experienced experts at its disposal. Freelance experts are mostly those who have worked with an SEO company and when they have sufficient experience, they became freelance SEO specialists but in your selection of the freelancer you should make sure that he does not use black hat techniques because that could be really damaging for your website.
SEO companies have better technology than freelance experts. The Companies make use of all the modern SEO research tools to raise the status of your site. They make use of specialized tools for keyword research as well as for domain or IP search.
The choice of freelance expert or SEO Company is totally dependant upon you but you should make sure that they have a good name in the market. Freelance experts should also be trusted ones. If you do not have trusted freelance experts at your disposal then you should entrust the company with the job of site optimization.