Facebook Overtakes Google In Local Business Marketing
Facebook, the popular social networking website has gone beyond its social networking framework for youngsters by helping businesses expand and to popularize themselves, reports said. In a just concluded survey carried out by the company called MerchantCircle, it shows that Facebook has emerged as the top leading online marketing service which targtes small and local businesses. In the survey, 37% of the people interveiwed believed in facebook to be the most effective marketing tool for small businesses. This as a result of the large amount of members of this vast popular networking website with tens of thousands of people joining on daily basis.
This is a suprise for many that business uses facebook more than Google for marketing their services and products to their respective prospects. This year report shows that 70% businesses are with Facebook, a rise in number to the feat of last year which stood at 50%.
Merchant Circle claims that most of these small business, at least, have a marketing budget of nothing less than $2500 with approximately 60% having no plans to increase their annual marketing expenses.
You can look into the pie chart below to see the the marketing budget of all local businesses. The biggest segment in the chart belongs to the local small businesses, with the least amount.
Thi pie chart analysis of all themarketing methods adopted in this survey shows the three most effective marketing methods are social networking, searches and email marketing. 36% of the businesses go for social networking, while 40% of the main number believce that searches (both on search engines and others) helps their businesses grow better, and the last of them, 36% went to email marketing as the perfect marketing tool for their businesses.
Online marketing is one of the biggest challenge for many local businesses, especially those with short budgets. Short spending culture made it very difficult for most of the small businesses to allocate funds for the purpose of marketing their businesses but facebook creates a better platform for them to be able to explore and get the best for their services and products by providing them easy to use and cheaper platform for advertising.
What do you have to say on this? Can facebook overtakes google really? Do you have anything to share about this news? Let’s hear them in the comment section below.