Earlier in the week, analyst announced that it will be releasing a messenger which it will use to replace Skype it had acquired last year for its online instant messaging service. As Microsoft released in a blog post, Messenger and Skype will be merged and with this development, the users of Messenger will be able to send an instant message alongside video calling their messenger list.
Microsoft creats a merger for Skype and Messenger
Market analysts positively embraced this transformation, as it was pointed out by IDC and Gartner analysts; they admitted that the change is reasonable. Skype had developed a stronger brand in its consumer sphere and this will bring more improvement to create the kind of consumer list they intended to create, more importantly focusing on the smartphone market, Carolina Milanesi of RCR Wirelss said for Gartners’s research VP for consumer technologies and markets.
IDC consultant firm said that Microsoft is trying to provide a well packaged product for both enterprise and consumer customers. It added that Skype had distinguish itself by providing a solution that suites consumers for phone call and video conferencing as well as for the enterprise audience, a system managed by its qualified IT personnel, IDC manager for enterprise software programs for Latin American, César Alberto Longa commented.
This system is normal and usually employed by vendors when buying a company to create further synergy between products and brands. During the announcement of the purchase last year, Principal analyst at Mobile Trax L.L.C., J. Gerry Purdy wrote that Microsoft is buying Skype because it had brands and consumers in mind. Although, Microsoft has its own messenger service, purchasing Skype is not for Microsoft to manage two messenger services. Microsoft believes that they will be able to provide the world leading messaging and VoIP calling brand and product by acquiring Skype.
Head of Skype department at Microsoft, Tony Bates formally wrote that the company is focusing on making things simpler for consumers as it continuously improves their experience. He posted on a blog that the Messenger service will be suspended in the first quarter of 2013 in all countries of the globe except in mainland China.
For IDC, it believes that the enterprise market will be the most to benefit in this development. As he was referring to the release of the Windows Phone, Windows 8 and Azure (Cloud offering), Longa pointed out that Microsoft is now displaying its interest to mobility.
Longa also noted that the Microsoft’s transformation will be a big challenge to mobile carriers as soon as Skype becomes easily installed on cell phones and phone calls becomes cheaper through this application. They will have to find a system so as to concentrate on data transfer plans and fixing prices for bundles in order to succumb to an application they have no power to control.
Skype and other VoIP apps are already on other platforms, but the intimacy of Skype into Windows will bring about a richer experience for consumer experience as well as increasing customer base. Milanesi noted that this is not a big issue for carriers.