The importance of a website for your small business can’t be stressed enough. With a little know-how you can easily develop a powerful site and drive more traffic to your brand, products, and/or services. Here are 4 website tips to help you maximize your efforts to launch a site with exponential small business potential.
How Professionals Creates Small Business Website With Massive Conversion
1. What’s Your Domain Name?
Your domain name is vital to the success of your small business. If you haven’t brainstormed one yet, it’s ideal to start as soon as possible. You really can’t do much without a domain name and branding outlined. If you do have the perfect domain name in mind, it’s time to check to see if it’s available. You can use an online platform like Namecheckr to see if the domain name is available as a dot-com. You can also use this platform to check that your business name is available for a variety social media channels. Things to consider:
Think about the words your audience is searching for and include them in your domain name if possible.
Be sure your domain name is easy to spell and pronounce, because it is the core of your brand.
If you’re a local small business, ensure you are using local keywords, like the city your small business is located. This will increase your traffic by capitalizing on local search results.
Pro Tip: Be sure you get a dot.com for your domain name. There are variations, but having a dot-com is a big time trust builder for your future customers.
Once you have your domain name locked-in and a website hosting service, it’s time to start outlining your website copy. This outline will serve as your roadmap when actually developing your small business site. Small business websites can follow a pretty common pattern, but don’t be afraid to think outside the box a bit. The key when creating your website copy is to focus on each individual page. Here are a few essentials to keep in mind:
When outlining your homepage, be sure to incorporate your main keywords. For example, if you are a personal injury lawyer, ensure you have the keyword, “personal injury lawyer” in your above the fold content and placed a few times throughout the homepage.
Be sure to develop unique content for your products and services. If you’re an ecommerce site, don’t use the product descriptions from the actual product and/or manufacturer. Duplicate content can cause serious website issues.
Make your About Us page really about your company. A lot of small businesses think this page is another place to market products and services. It’s not. Make a personal connection with your audience on this page and you’ll net more conversions.
Have an easy to use and finable contact page. Be sure to add your small business email, phone, address, social accounts, and any other ways a potential customer can get a hold of you. Also, stray away from required fields, because this can cause a user to not fill out your contact form.
You can have the best website content in the world, but if it isn’t laid out in a way that makes sense to the user, it will not get read. This makes website design/layout an essential part of developing your small business website. Important design aspects include:
Easy site navigation
Effective sales funnel
Clear call to action (CTA) buttons
Compressed images for fast page load times
Clear and concise content
Putting the above design elements into practice helps you provide the best user experience possible. The better the user experience, the more engagement and conversions your small business website will net.
Ready to Create Your Small Business Website?
If your small business is not online, or if it is, but your online presence isn’t optimized, it is definitely time to make some tweaks. Consumer behavior has shifted from in-store to online, and this is a very clear call to action for small business owners to make website development a priority.