Small Business Website Development: 4 Tips to Create a Small Business Web Presence that Converts

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How to Create a Small Business Website with Results
Conversion is all that matters when it comes to marketing and sales. Any marketing campaign without a considerable amount of returns on ad spends obviously qualifies to be considered a failure. Here is how professional and entrepreneurs creates small business website with a staggering conversion metrics.
The importance of a website for your small business can’t be stressed enough. With a little know-how you can easily develop a powerful site and drive more traffic to your brand, products, and/or services. Here are 4 website tips to help you maximize your efforts to launch a site with exponential small business potential.

How Professionals Creates Small Business Website With Massive Conversion

How to Create a Small Business Website with Results
Conversion is all that matters when it comes to marketing and sales. Any marketing campaign without a considerable amount of returns on ad spends obviously qualifies to be considered a failure. Here is how professional and entrepreneurs creates small business website with a staggering conversion metrics.

1. What’s Your Domain Name? 

Your domain name is vital to the success of your small business. If you haven’t brainstormed one yet, it’s ideal to start as soon as possible. You really can’t do much without a domain name and branding outlined. If you do have the perfect domain name in mind, it’s time to check to see if it’s available. You can use an online platform like Namecheckr to see if the domain name is available as a dot-com. You can also use this platform to check that your business name is available for a variety social media channels. Things to consider:
  • Think about the words your audience is searching for and include them in your domain name if possible.
  • Be sure your domain name is easy to spell and pronounce, because it is the core of your brand.
  • If you’re a local small business, ensure you are using local keywords, like the city your small business is located. This will increase your traffic by capitalizing on local search results.
Pro Tip: Be sure you get a dot.com for your domain name. There are variations, but having a dot-com is a big time trust builder for your future customers.

2. Importance of Website Hosting Services

Another important choice you’ll need to make when developing your small business website is finding and purchasing a web hosting service. This is a vital decision, because if you choose the wrong hosting service, your site performance may be poor. Most small business owners will opt for the cheaper shared website hosting service. This is fine, since most businesses starting out don’t need a whole lot of bandwidth, disk space, or support. However, shared hosting means you’ll be sharing server space with a site that sucks up everything, causing your site to have poor performance. This can really hinder user experience. Instead of locking into a shared hosting service, think long-term and research cloud hosting or business website hosting services. For instance, if you choose business hosting, you can get added features like, unlimited domain support, built-in ecommerce, free SSL certificate, and 24/7 customer service.

3. Develop Powerful Website Copy

Once you have your domain name locked-in and a website hosting service, it’s time to start outlining your website copy. This outline will serve as your roadmap when actually developing your small business site. Small business websites can follow a pretty common pattern, but don’t be afraid to think outside the box a bit. The key when creating your website copy is to focus on each individual page. Here are a few essentials to keep in mind:
  • When outlining your homepage, be sure to incorporate your main keywords. For example, if you are a personal injury lawyer, ensure you have the keyword, “personal injury lawyer” in your above the fold content and placed a few times throughout the homepage.
  • Be sure to develop unique content for your products and services. If you’re an ecommerce site, don’t use the product descriptions from the actual product and/or manufacturer. Duplicate content can cause serious website issues.
  • Make your About Us page really about your company. A lot of small businesses think this page is another place to market products and services. It’s not. Make a personal connection with your audience on this page and you’ll net more conversions.
  • Have an easy to use and finable contact page. Be sure to add your small business email, phone, address, social accounts, and any other ways a potential customer can get a hold of you. Also, stray away from required fields, because this can cause a user to not fill out your contact form.
Pro Tip: When outlining your website copy, think about the kind of visual content you’ll use as well. Video content is trending right now, and consumers want more of it! In fact, 85 percent of people want more video content, according to recent research.

4. Have a User-Friendly Site Layout

You can have the best website content in the world, but if it isn’t laid out in a way that makes sense to the user, it will not get read. This makes website design/layout an essential part of developing your small business website. Important design aspects include:
  • Easy site navigation
  • Effective sales funnel
  • Clear call to action (CTA) buttons
  • Compressed images for fast page load times
  • Clear and concise content
Putting the above design elements into practice helps you provide the best user experience possible. The better the user experience, the more engagement and conversions your small business website will net.

Ready to Create Your Small Business Website?

If your small business is not online, or if it is, but your online presence isn’t optimized, it is definitely time to make some tweaks. Consumer behavior has shifted from in-store to online, and this is a very clear call to action for small business owners to make website development a priority.
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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

1 COMMENT

  1. thank you so much for your valuable web designing tips. it will be very helpful for our future work. Devalop Creative World is a good company for website designing .

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