Apple unveiled its hotly anticipated AirTags, iMacs and iPad pros featuring the ARM-based M1 chip on Tuesday.
It’s Springtime in Cupertino, California and almost time for commerce to blossom.
Apple’s April 20 ‘Spring Loaded’ event stayed true to its moniker and turned out to be loaded with product announcements. Here are the three major arrivals at the Apple Store.
The New ARM iMac
Flaunting a squared-off design, millimetre-thin side profile and an array of colours—the new iMac is sporty, sleek, and imbuing all hues. Enabled by an octa-core M1 processor featuring four performance cores, the new iMac can crunch through any tasks thrown at it—and then perhaps a few more.
The new, redesigned Apple desktops will come with a stunning 4.5K Retina display, an in-built 1080p camera for FaceTiming in full HD, and a revamped wireless keyboard with Touch ID support.
The new iMac will start at $1,299 and will be available for preorder on April 30.
The AirTag is perhaps Apple’s worst kept secret in its history—as a matter of fact, American YouTuber Filip Koroy in a September 2020 video described the tech giant’s coin-sized tracking device in depth.
Nevertheless, the AirTag is out, and it’s immensely utilitarian if you keep losing track of your valuables.
The $29 accessory can tap into Apple’s proprietary ‘Find My’ network (seamlessly integrable across the Apple ecosystem) and help you locate your valuables, including keys, handbags, luggage—anything that you can pin the coin to.
The AirTags care about your privacy too, according to Apple. The location data is kept anonymous and private with end-to-end encryption—implying only the user can access and locate the AirTag linked to the iDevice.
Apple will ship AirTags for $29 each and offer free personalized engravings at the price. The AirTags can also be purchased in packs of four, amounting to $99.
The New iPad Pro
The suave, slender aluminum body of the iPad Pro meets the lightning-fast M1 chip—now with 5G support. What’s there to not love?
The 12.9-inch 2021 iPad Pro will feature a Liquid Retina XDR display (like the new iPhone 12 line-up) and light up your workflow in High Dynamic Range colours. With 1600 nits of peak brightness and a million to one contrast ratio, textures, movies and graphics come to life on the display of the new iPad Pro. Like its predecessor, the 2021 iPad will feature a ProMotion display allowing refresh rates up to 120Hz for a fluidic experience.
The iPad Pro starts from $799 for the Wi-Fi and $999 for the 5G-enabled model.
Is the iPad Pro an easy, no-brainer purchase for anyone looking for a tablet PC, or does the $549 Samsung Galaxy S7 have it beat?
Or would you rather not compare Apples and oranges?