Using Neuromarketing Skills in Web Design for Better Conversions
Neuromarketing is more than just a fancy term; it has become a potent marketing approach for marketers in recent times. This marketing practice involves some fancier terms like persuasion research, behavioral economics, and social psychology. From home page layouts and design imagery to call-to-action (CTA) and content placement, everything falls under the umbrella of neuromarketing. […]
Human Behaviour and Emotions Play a Key Role in the Future of Website Design
Do emotions have any place in website designing? Apparently, the research on human and consumer behaviour states that incorporating human emotions and behavioral attributes in website designing improved website performance and conversion rates. So what is emotional website design? When the design elements used in a website layout connects to the users and target audience […]