Human Behaviour

Using Neuromarketing Skills in Web Design for Better Conversions

Neuromarketing is more than just a fancy term; it has become a potent marketing approach for marketers in recent times. This marketing practice involves some fancier terms like persuasion research, behavioural economics, and social psychology. From home page layouts, and...

Human Behaviour and Emotions Play a Key Role in the Future of Website Design

Do emotions have any place in website designing? Apparently, the research on human and consumer behaviour states that incorporating human emotions and behavioral attributes in website designing improved website performance and conversion rates. So what is emotional website design? When...
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