Promotional Strategy

Digital marketing: Why does your business need it?

There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through...

5 Ways to Optimize Your Content Marketing Strategy for Potential Customers

There are many components to marketing that ensure businesses are successful, but arguably the most important of these is content marketing. Regular content can keep your target market engaged and eager to see what comes next, but without the...

How digital marketing strategy can help you get closer to potential customers!

Irrespective of the nature of your business, it is important to have a successful digital marketing strategy to enable you to reach your potential clients. However, with easy access to numerous online marketing channels and strategies, determining the best...

Making A Great Social Media Marketing Promotional Strategy

The planning phase that precedes the execution of a task could be the most tedious of the whole process. That is just true of planning social media marketing promotional strategy. Abraham Lincoln’s quote will suffice here: ‘if I have six...
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Why UX Design Must Be the Foundation of Your Software Product

We arre currently living in the 21st century, where technology has taken over our lives. We all...
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6 things to know before you start an influencer marketing campaign

Are you actually prepared to launch an influencer marketing campaign? Seen by many in the past as...

Leveraging Blockchain Technology: How Blockchain Helps to Enhance Data

Leveraging blockchain technology has become the best way to ensure data processing services quality. The way blockchains share information sets it apart.

Free Television Still Dominant Force Across Africa

Broadcasters to Take Centre Stage at DISCOP JOBURG. Over 120 free-to-air television stations, including...

What Will be the Role of Social Media in 2020?

What role does social media play in your life? Wait, let me rephrase my question. How important are Snapchat and Instagram in your daily routine? Most of...