There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through this path quickly. Gone are the days when merely building a website or conducting an ad campaign tend to produce results. If you want to stay relevant in your market and grow, you need to adopt an integrated digital marketing approach to enjoy the outcome. Here are a few things that prove the importance of having reliable online marketing practices in place.
Increases your reach to the target audience wherever they are
According to marketing data, one user can have about seven social profiles on average. In the US, 97% of adults have their presence on social media channels, and they are less than 65 years of age. A substantial part of the population uses the internet daily. And for them, social media serves as a significant customer care platform. As per the trend, more than two hours is the amount of time that an average audience spends on his or her social channel. The teens, however, stay there the most by clocking around 9 hours.
The primary reason why people use social media so much is to buy products or services they come across on those platforms. About 37% of their time of social media goes into this kind of engagement.
But it’s not easy to benefit from this trend until and unless you know the ways to boost your ROI through social media advertising. Making social profiles and publishing content periodically is not enough. You need to have a proper marketing strategy to make things work in your favor.
Digital marketing enables focused targeting
Printing an ad on a fashion magazine is also a kind of audience targeting. You can decide where you want to place your ad and what type of message to send. The copies may likely go to more than one million people. How do you identify who your actual buyer of those one million readers is? The magazine can have huge readership with 55% of females who fall between the age group of 35 and 55. They can have an interest in the product. However, it’s still a vast area to cover. Nevertheless, you can make this task simple with digital marketing because of its super focused targeting that helps in narrowing down on the group of people that are serious or potential buyers.
Since dividing groups is not a difficult task here, you can also create more relevant ads for them to connect with them.
Gives you a more profound insight into the analytics
The ad you air on TV or radio has to go through a testing period to detect the most responsive time. But digital marketing not only informs you about the best time to showcase your products and services but many more things. For example, they can tell you using their analytics tools how much likes, comments, and shares happened on a particular ad related to your business and how many of them saw conversion.
From this, one thing is clear that digital marketing can be a driving force behind the success of your business. If you want to get help in this matter, you can contact the social market way or some other reputable agency to get set up for success in digital marketing.