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Digital marketing: Why does your business need it?

There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through this path quickly. Gone are the days when merely building a website or conducting an ad campaign tend to produce results. If you want to stay relevant in your market and grow, you need to adopt an integrated digital marketing approach to enjoy the outcome. Here are a few things that prove the importance of having reliable online marketing practices in place.

What is the role of Digital Marketing in small business growth?
What is the role of Digital Marketing in small business growth?

Increases your reach to the target audience wherever they are

According to marketing data, one user can have about seven social profiles on average. In the US, 97% of adults have their presence on social media channels, and they are less than 65 years of age. A substantial part of the population uses the internet daily. And for them, social media serves as a significant customer care platform. As per the trend, more than two hours is the amount of time that an average audience spends on his or her social channel. The teens, however, stay there the most by clocking around 9 hours.

The primary reason why people use social media so much is to buy products or services they come across on those platforms. About 37% of their time of social media goes into this kind of engagement.

But it’s not easy to benefit from this trend until and unless you know the ways to boost your ROI through social media advertising. Making social profiles and publishing content periodically is not enough. You need to have a proper marketing strategy to make things work in your favor.

Digital marketing enables focused targeting

Printing an ad on a fashion magazine is also a kind of audience targeting. You can decide where you want to place your ad and what type of message to send. The copies may likely go to more than one million people. How do you identify who your actual buyer of those one million readers is? The magazine can have huge readership with 55% of females who fall between the age group of 35 and 55. They can have an interest in the product. However, it’s still a vast area to cover. Nevertheless, you can make this task simple with digital marketing because of its super focused targeting that helps in narrowing down on the group of people that are serious or potential buyers.

Since dividing groups is not a difficult task here, you can also create more relevant ads for them to connect with them.

Gives you a more profound insight into the analytics

The ad you air on TV or radio has to go through a testing period to detect the most responsive time. But digital marketing not only informs you about the best time to showcase your products and services but many more things. For example, they can tell you using their analytics tools how much likes, comments, and shares happened on a particular ad related to your business and how many of them saw conversion.

From this, one thing is clear that digital marketing can be a driving force behind the success of your business. If you want to get help in this matter, you can contact the social market way or some other reputable agency to get set up for success in digital marketing.

Olawale Danielhttps://olawaledaniel.com/
Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

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18 COMMENTS

  1. well explanation sir.
    sir you are telling right. As per the trend, most of the people spend time on social media.
    But how can I target audience?

  2. Thanks for sharing this wonderful information. I hope you will share more helpful information regarding the content.

  3. Very detailed to guide learn about digital marketing. This guide is entertaining to read, and all these tips are anyone can efficiently implementing for their growth. Thanks a lot for sharing these kinds of awesome stuff.

  4. Awesome post! Awesome graphics !. I am new in SEO and Blog. this is website giving so much helpful post I appreciate to techatlast for this awesome blog.

  5. thanks for writing this post and digital marketing is useful for our business because it’s grow your business easily.

  6. Hi Daniel,
    Nice Explained.For every small or big business, digital marketing serves as one of the most important means of attracting customers.

  7. Digital marketing is the best way to convert your business online that’s way we need digital marketing and easy way to promote your business online. thank you

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