Impact of Machine Learning on eCommerce Today
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How Machine Learning is Changing How E-Commerce Websites Operate


What is Machine Learning?

Machine Learning is an area of Computer Science that emerged most prominently in the 1990s alongside the advent of the World Wide Web. To put it simply, the goal of Machine Learning is to filter raw data through algorithms in order to learn and gain insights from said data.

Computer Programmers who study and apply Machine Learning principles, and tools such as Amazon Machine Learning and Apache Spark, have become highly sought out by E-Commerce websites in recent years.

The Question

My question is, why, at this moment in time, are a multitude of E-Commerce websites adopting complex and technical Machine Learning procedures?

The main reason is there is a proliferation of E-Commerce websites in many of the same markets, which has led to increased competition between these online businesses. The solution? Find an edge anywhere you can.

Enter: Machine Learning

Machine Learning enables E-Commerce websites to make reasoned decisions about customer behaviour. It allows these websites to understand their customers’ general tendencies, and then plan marketing and sales campaigns towards these customer tendencies, which allows businesses to make impactful decisions that benefit themselves and their customers. Machine Learning can become a key part of anE-Commerce website’s analytics. With a wealth of customer data, including purchase history, products visited but not purchased, bounce rates, and other trends, a Machine Learning tool or solution can identify avenues for improvement.

Machine learning and ecommerce

Recently, more and more E-Commerce websites are pushing towards Machine Learning applications and software, and hiring full-time Programmers who are solely in charge of building personalized Machine Learning tools that are applicable and appropriate for only specific E-Commerce websites.

Should Your Business Use Machine Learning?

So does it make sense for your E-Commerce website to integrate a Machine Learning system? Well, for smaller E-Commerce websites with a few products and users, it’s possible to run operations efficiently without machine learning. However, as the scale of an E-Commerce business starts to increase, there are interesting problems that arise.

For example, how can you be sure that you’re offering the right products to your customers? Are there products in the store that are often purchased together, or that you should be upselling? Can you make reasoned recommendations to your customers? These are questions that an unsupervised Machine Learning tool can answer.

Concluding Thoughts

In conclusion, Machine Learning is a new tool that is extremely and readily available to E-Commerce websites. It can help inform site owners about their customers, from product preferences to behavioural tendencies. However, it requires a high level of technical understanding to implement and understand properly.

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13 comments
  1. Can crusher

    August 12, 2015 at 11:52 am

    Great Posts! its very effective for the machine with e-commerce.

    Reply
  2. laura

    August 13, 2015 at 10:59 am

    thank you
    This article is very interesting
    i work in a compagny of E-elearning
    thanks for your information

    Reply
  3. Renu Sharma

    August 18, 2015 at 12:09 pm

    thank you…
    thanks for the given information and keep sharing…

    Reply
  4. Oscarliving

    August 19, 2015 at 7:53 am

    Very interested Article, thanks for sharing

    Reply
  5. rakhi

    August 26, 2015 at 11:15 am

    @Admin

    Extraordinary Posts! its extremely successful for the machine with e-business.

    regards
    rakhi

    Reply
  6. CHEN

    September 11, 2015 at 11:45 am

    Hi admin,
    Awesome post I really knows the fact of machine learning in E-commerce sites. It is easy to understand the concept
    Thanks,

    With Regards,
    CHEN

    Reply
  7. bally Chohan

    September 29, 2015 at 11:16 am

    Great Posts! its very effective for the machine with e-commerce.

    Reply
  8. Klima

    October 1, 2015 at 7:32 am

    Awesome post I really knows the fact of machine learning in E-commerce sites. It is easy to understand the concept
    Thanks,

    Reply
  9. Robin Lee

    October 5, 2015 at 11:54 am

    Hi,

    This is really useful information about Machine Learning. Thank you for sharing this.

    Reply
  10. Tejas

    October 10, 2015 at 12:57 pm

    Hi Admin,
    This article was very interesting to read and helpful to know mechanism behind the E-Commerce Website.
    Thanks

    Regards,
    ~Tejas

    Reply
  11. sonia haque shathi

    October 22, 2015 at 3:04 am

    thanks for the given information and keep sharing…

    Reply
  12. Odira

    November 18, 2015 at 11:41 am

    Thanks for the information. Machine Learning is certainly important for E-Commerce sites, however, given the high level of technical understanding that is required, I think I will serve best for Big E-Commerce sites.

    Reply

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