Apple TV could generate $13 Billion Revenue in the US Market alone


The Apple TV is not even out, yet predictions has started going moving around that the product could earn Apple up to $13 billion revenue from the consumers in the US, said a study from Morgan Stanley. The device in question is still a theory for now, but the news that got to us reveals that Apple plans an internet connect TV.

Apple TV

A report on Wednesday from the Wall Street Journal is that Apple with its Asian suppliers are testing out designs for a TV set, it could be the said planned Apple TV., and also in recent times, CEO Tim Cook hinted about the product in an interview with Brian Williams of NBC.

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook said in a segment on NBC’s “Rock Center.” “It’s an area of intense interest. I can’t say more than that.”

In an Alphawise poll of 1,568 house heads ran by Morgan Stanley, Kate Huberty and research team, they found out that 11 percent said that they would be “extremely interested” in getting the Apple TV, and 36 percent said tick the “Somewhat interested.”

Apple TV polls

They never minded the big prices that Apple usually place on its sleek line gadgets. About 46 percent agreed to purchase the Apple TV for more than $1000, which goes around 20 percent markups for the standard price of the present TV set. 10 percent agreed to budget more than $2000 in an interest of sitting before an Apple TV.

This was analyzed to a profit of about $4.05 on one share if the Apple TV eventually comes alive.  At the last quarterly announcement of Apple financial report, the company netted $8.67 on a unit Apple Share.

The Apple TV is just an hypothesis for now, what is in market now is a TV box that is able to link traditional TV sets to online media, and it is also called Apple TV, Apple is yet to makes its own high resolution screen set, which is dreamt to be internet connected.

While the analyst was interest alone in the powerful income Apple could generate from the TV set, they forgot to mention how Apple can have an impact in the Television Industry just like it did with music with iPod and iTunes.

Although Apple may not be interested to go to that length, but it is possible it launches its own virtual cable network to rival Dish Networks and Time Warner Cable.

Does the Apple TV seem a reality? What have you been hearing about it and what prospect do you see in it for Apple and its consumers

Talk to me in the comment box below!



    • No one really knows when the TV will be release, but I am sure it shouldn’t past next year. Watch out for great things from Apple.


  1. Hi Olukunie,

    Thanks so much for providing this exciting information. I’ll share it with my dad who just purchased Apple stock.

    Blending Internet and television is well within Apple’s reach. Of course, the system would have to be user-friendly, durable, and devoid of technical hiccups.

    I can see Apple partnering with cable companies when first introducing the product, but I’m not sure about them securing any long-term partnerships. I wonder the effect such a product will ultimately have on cable companies.

    • Thanks for reading my piece, its like Apple will like to also start up his cable network service, a lot are install for Apple, they are going beyond computers and mobile phones, but still staying in the internet sphere.

  2. Hi Olukunle,
    Yes, I can see the advantage of Apple forming its own cable network service, too. This product will help Apple maintain dominance over its tech competitors.

    Thanks again for bringing this news to our attention.

    • Yes, you are absolutely right. The company’s aim to dominate has made them become more desperate in getting things done and that’s one of the reasons why Apple Maps came into place. Though, they flopped but still, they have started something new 🙂

  3. I`m really excited about this, and searching it on the web from a while.But Every apple product launches lately in India, so i have to wait for it 🙁

  4. It is not surprising that Apple was able to generate that kind of revenue. Apple’s products are superb. I am fan of these and have a Mac and an iPhone and I keep upgrading these. The iTunes stores is what I keep watching all the time for some interesting apps!

  5. It is not that strange now to hear digits like this, especially when we are talking for a company like Apple. I would really like them to spice up the competition on the TV market so we can have better products by the time. Thanks.

    • Hi Marlon,

      Apple is already on its way in dominating the TV industry with this huge digits. But what does the future holds for the Cupertino based company?

  6. Yes, Apple is definitely approaching this market with care. Especially due to how major TV networks and providers might react to having Apple as competition.

    • Apple is a big company that believes in entering into every industry like Google even when they have little or no idea of the industry. But I believe they have been in the TV business for long, so they should be able to cope with competitions 🙂

      or what do you think?

  7. 13 billion just in the USA? Seriously? Those are mind boggling figures. But it’s Apple after all. People will flock to it because of the brand alone.


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