How to Get More from Twitter Overnight
Twitter is the second most popular social network in the world after Facebook. With millions of active users it has a huge traffic potential. However it is a loosely connected network where people usually follow you back as a courtesy even if they don’t know you. More often than not you end up in some random list they hardly check. Because of this reason it is very hard to get people to read your tweets and click on your links. Below are somewhat unique things you can do to get more attention to your tweets.
Participate in Twitter Events
One of the most popular Twitter events is follower Friday. It is so common now most people just ignore them, especially people who had spent some time on Twitter. Anyway it encourages followers and doesn’t promote a tweet. So you are better off looking for other popular events. A good example of this is “Tweet in Spanish Day”. There are many similar events in different languages. If you are a global product you can use this opportunity to promote your brand to a relevant and a targeted audience that is eagerly searching for your Tweets. This is an extremely powerful method to promote your brand and you’re definitely going to see more clicks and impressions if you are tracking them through a Twitter analytic tool. The above is just an example, there are hundreds of Twitter events happening every day and with some creativity you can participate in most of them.
Not only is Twitter a great marketing tool, it is a great tool to spy on your competition as well. The best thing is you don’t have to follow them to do this. You can add any user to a list without following them and still see their updates. This way you will know what they are tweeting, which of their tweets are getting re-tweets etc. However you can expand on this by adding a Twitter search for your competitors. This is very simple to do using a Twitter dashboard like HootSuite. This way you will see the mentions and you will also see people mentioning your competitor without mentioning the Twitter profile.
HootSuite scans links hidden behind shortened links as well, so you will have no trouble tracking which of your competitors’ pages gets tweeted often. This method is great because you can directly target their unhappy customers or people who are looking for a feature not available with your competitors.
Mentioning Others in your Tweets
This strategy is only effective if you are adding value to the mentioned users. For example let’s assume you came across an article title five awesome Twitter tools to increase productivity. You can re-tweet the article with your own message, but you can make it even more powerful by adding the Twitter handles of the products mentioned in the article. Most companies track their social media mentions so there is a very high chance that they will spot this tweet and share with your followers. You are connecting with another brand while being exposed to their audience. This is a great strategy if you can find brand related to your niche but not your competitors.
Mentioned above are three unique techniques you can use to increase the effectiveness of your tweets. Not many are doing these things so you can utilize them and gain a competitive advantage and also to grow your Twitter followers.
Nishadha Silva works as Internet marketing specialist at Cinergix, makers of Creately, a great tool to draw diagrams online like flowcharts, Simple Gantt charts etc. The Creately blog has some extensive articles about diagramming similar to this flowchart guide.