Videos have emerged as the most versatile medium for engaging people. Its popularity can be understood from the fact that YouTube, which was launched in 2005, is today at number two position just behind Facebook with more than 1.5 billion monthly users. Today, nearly 720,000 hours of videos get uploaded every day on YouTube alone. YouTube SEO is important to get your video noticed by people in such a crowded space. What you will need to is make a wise selection for the SEO company that can perform a video SEO for you for better results and for the right target group.
When it comes to videos, the search algorithm follows a two-fold approach as the search engine wants to come up with relevant results that maximize viewer engagement and satisfaction. To satisfy these two requirements, the algorithms take into account ‘relevance’ and ‘watch time’. Thus, you need to satisfy both these requirements of video SEO. Relevance can be taken care of by optimizing the Metadata and for increasing the watch time you need to take the following steps.
Here are a few ways to optimize your video search to get noticed.
1. Choose an Apt Title
Title plays an important role in getting your video noticed. It should be chosen in such a way that the content present in the video becomes clear in the title itself. You should include the ideal keywords in the first half of the title and your branding should be done in the latter half. If you want to upload a series, then include the episode number at the end of the title.
2. Choose and Appropriate Hosting Platform
The hosting platform you choose to upload your video depends on the goal you want to achieve from it. Ascertain whether your goal is to gain new leads, increase traffic or generate brand awareness. The hosting platforms differ with the goal. For instance, for generating brand awareness, YouTube and Vimeo are the best platforms. If your motive is to increase traffic, then these platforms are not ideal because once the video gets indexed, the traffic will be diverted to these platforms rather than your website. Thus, choose an appropriate hosting platform based on your goal.
3. Insert a Transcript
It’s better to include video transcripts rather than basic transcripts to make your video more scrapable by search bots. To excel with using transcript in your video marketing, what you will need is to find an SEO company that can set up a video SEO campaign with all necessary addons.
4. Make Thumbnail Images Engaging
Thumbnail images can be displayed in different formats and sizes. As these images are displayed across the platform as well as outside, it is important to use high-resolution, compelling, strong, relevant and vibrant images. High resolution will ensure that images will appear crisp and clear to viewers irrespective of the size of the thumbnail. It is found that videos with custom human thumbnails have a 30% higher play rate than those without. So, make them count by uploading engaging images. While shooting a video, you should, in fact, remember to take shots that can be turned into great customized thumbnails.
5. Tags
Another important thing to optimize is tags. The descriptive keywords that help the people find your videos are called tags. If you are uploading your video on YouTube, then the YouTube search algorithm indexes tag up to 270 characters. You should make the most of this 270-character limit count in your video SEO practice. You should make use of this word limit to describe your video beautifully. It is also recommended to use the keywords used in the title of the video here too.
6. Optimize Video Description
Video SEO requires you to optimize your video’s description. It’s important to describe it in the most appealing manner by inserting some of the primary keywords in it.
7. Have Compelling Video Openings
If the viewer abandons the video after watching it for a few seconds, it goes against you because watch time is an important criterion that search algorithms look for. To compel the users to watch the entire video, you have to keep few things in mind. Firstly, the opening of the video should be strong and engaging. Secondly, the length of the video should be ideal. A study suggests that 7-16 minutes long videos engross a majority of viewers. Other than these two, the video quality should be good and the story you tell through it should be gripping to maintain the interest right till the end.
These are some of the ways to optimize your video search. Most of the points discussed here are aimed at addressing two keys requirements of search algorithms, which are ‘relevance’ and ‘watch time’.
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Hi Ipshita,
This is a detailed and quite informative blog. These days videos are very important as they are highly engaging due to the audio visual content experience. Also, it is important to optimize them for search engines. Thank you so much for sharing this article. Appreciate it a lot.
This is very useful post by you. Really lots of things to learn and know about Video SEO. Thank you so much for this post.
After Reading this article i understood that video seo optimization is very much important for getting organic views on the video.
I really ownest before Redding this article i don’t even know about the video seo. Or it is exist or not
This information very helpful for me. Good explanation for video promoting in detail that useful for me and i apply this technique for my videos. Thank you for sharing this beautiful information.
I really like to read new articles about SEO, I’m trying to learn more about it every day and this post help me to know more about it, thank you for this great article
Hey Ipshita, Awesome blog! You have explained everything very clearly. Thanks for sharing, this is really helpful.
Hi,
Informative post am reading first time about video SEO. Its good for beginers like me.
Thanks for sharing the knownledge.
An excellent post, Ipshita! Optimizing videos helps significantly in improving the SEO of your business. I always make sure to include the right keywords in the title of videos. This helps in the branding of my clients. I also invest in the right hosting platform for uploading business videos.
Hi Ipshita,
An excellent, detailed post. Especially nowadays, with video being the preferred by consumers, its so important to optimize it for SEO, which will definitely help in boosting your Business. Thanks for sharing this knowledge!