The world has never been more connected than it is today. The explosion of social media in the late noughties has allowed everyone to share multiple snapshots of their life in a series of pictures, tweets and statuses to friends and family anywhere in the world.
This has become particularly prevalent with the ever tumbling prices of already low cost mobile broadband. The link above points to the provider mobi-data which currently offers internet data at 1/20th of a pence per MB of data – suffice to say that unlimited data usage is a cheap and plentiful commodity for people in 2014. One of the most popular and longest standing social media channels is the online blog. Essentially a blog is an online journal, which provides an outlet for individuals to share their life experiences and opinions in much greater detail than would be possible on sites such as Facebook. But of course, you knew that because you probably have read one before, or even have one yourself.
Blogs can be created by anyone for any purpose, and there are millions of them ranging from stay at home mummies sharing their experiences of motherhood to stylists reporting on the latest collection from the FROW at London Fashion Week or techies at the recently concluded #CES14 where all new technology developments are on display for the world to behold. Such has been the success of blogs that marketing companies have jumped on the bandwagon to capitalise on this ready-made captive audience. Blogs can be used not only as a personal record of life events and journeys, but also provide a perfect platform from which businesses canand services through well written articles with relevant content aimed at establishing relationships with key demographics.
Whether you are looking to create a personal or professional blog, there are several things you must consider in order to make your blog a success.
Firstly, what will your content be? Are you a foodie who wants to share recipes and inspire fellow cooks with your culinary creations? Are you a budding photographer who wants to publish your experiments with new lenses and techniques? Or maybe you are an established travel company looking to increase your web presence by attracting new clients to your website.
Whatever your choice of topic, you need to be passionate about it. Interesting and engaging copy is key to all great blogs, and MAD blog award winner butwhymummywhy.com hits the nail on the head with her honest writing about her life raising two daughters, her love of vintage style and crafting. Another great example is eastlondonstyle.com, where Kari eloquently writes about all things fashion, inspiring readers with her style and regularly reporting on different brands and design must haves for any fashionistas wardrobe. The reason these blogs work is that they are full of personality, and even though they contain the odd paid marketing review, readers know that they are getting the bloggers own thoughts and opinions.
It takes a while to build up trust and relationships with your readers, but with clever content and regular posts with short attention grabbing titles, your blog will start to gain gravitas in the world of Google+. 🙂
Why do you blog? Are there other interesting reasons why you blog different from what we’ve mentioned? Please let us engage and learn more about this subject.