The app development industry in China has rapidly increased in profitability over the last few years. There are a lot of opportunities that innovative apps can take advantage of and rake in a lot of money from this market of over 1 billion people. In 2017 alone, the Chinese spent over 200 billion hours in apps collectively. That’s a total of over 225000 years! This can only mean that launching a mobile app business can be a very lucrative venture.
What’s the future for App Development Industry to Chinese People
Popular apps in China
In China, some of the most used apps are communication based apps such as Wechat, which are used to socialize and communicate with one another. The Chinese also enjoy engaging with brands by communicating with them, checking prices and reading about special features. This makes them a unique society because they prefer to get as much information about a product as possible before making a purchase.
Gaming apps are the most downloaded apps in China. There are over 4 million Chinese apps in the world’s popular app stores, and most of them are games. The fact that there are 713 million e-commerce app users who enjoy making online purchases makes game app purchases and in-game purchases a lucrative opportunity for app developers.
Other app categories that are popular in China, apart from games, include video players and editors. Cheaper internet and data costs have made video streaming and live streaming apps a huge part of everyday life. Productivity apps are also very popular. This massive uptake and use of apps are what has made China the world’s largest and fastest growing mobile app economy. And they have 119 billion apps downloaded in 2017 to show for it.
The opportunity for payment apps
The online payment app space is also equally flourishing in China. Alipay and Wechat pay payment platforms together control about 90% of the payment app space in China. Modern mobile payment methods have also been conveniently and efficiently integrated with normal businesses. Furthermore, the security of these apps is so top notch that the users of the systems trust them completely. For businesses, mobile payment options not only make it easy to earn from your hard work, but it also builds the trust of your clients while also acting as a vital analytical tool to help create effective strategies to boost sales and revenue.
Thanks to the internet, China’s growing middle class can easily make purchases from all over the world through the convenience of their various apps. Chinese buyers are consistently looking to buy higher quality products from overseas.
Android OS has dominated the Chinese market. Most Chinese people like variety, and consequently have a unique array of interesting devices. Most of them can only work with Android phones, therefore this is the primary reason why Android is so popular.
If you want to make and release an app in China, there are a few key things that you need to consider:
1. Learn the language if you can
International businesses need to understand the fact that being able to communicate in the language of your users is a huge deal. If you fail in it, you risk alienating your potential clientele from the get-go. Nonetheless, you can hire a professional translation company to help you with the translation.
2. Engage Professional Employer Organization for Your Recruitment
If your business is moving to China and you need employees, the best and most convenient way to achieve this goal is to contact a professional employer organization who will help you and walk you through the entire process.
3. Make sure your app is good enough
Use efficient design strategies like app optimization and SEO, ASO, among others to achieve this. You should also take the feedback of your users very seriously and aim to constantly improve your product.
4. Leverage the power of social media marketing for your business
Social media is an essential part of every business today. It is not uncommon for people or potential users to bounce off your page without clicking on any other link or pages simply because your social media game is wanting. China is a great country for app development root with room for innovative apps that would further help the citizens. Depending on where you are, you will likely get to meet great people, eat amazing food and visit breathtaking places. If you want to set up your mobile app development business and develop a mobile app in China, the entire process can be a little frustrating. However, sometimes, it is alright to admit that you need help. For instance, if you need employees, sourcing them can be an uphill task. This is where hiring a professional employer organization comes in. They help you create a team that fits your vision and helps take your business to the next level.