If you are a Nigerian, and you’re one of the customers of MTN, the largest service provider in the country, you must have been familiar with the recent stealth and desperate marketing efforts used by the communication company in siphoning money off their customers. Two of these very deceitful techniques commonly used is by making intrusive and unexpected calls to customer’s phone to advertise new or existing products and services. In most cases; call back ringtones, caller feel, caller tune, SMS chat promotions, quiz lottery, latest news about entertainment artists, sports, religious leaders, private organizations secret leak and politicians are popular among these services on offering with the user mobile phone’s # or * key programmed as the hot button for activating these services by default. So, if one by any chance presses any of these hot keys while on calls, it will trigger the activation system to subscribe the line for the advertised product or service, and obvious fact is, the customer will pay for it consciously or unconsciously. Even though he did not intentionally subscriber for it, he will still have to pay the due payment from his balance, and in the case there wasn’t enough credit on his account with them [service provider], he might be billed at a later time upon recharging his SIM card.
Obviously, some of these illegal advertising schemes do not, and in most cases, cannot add any realistic value to the user – instead it reduces the customer’s to a less lower than his/her previous pocket value. The action sparked an uproar some months back and it has prompted Nigerian Communications Commission (NCC) into sanctioning the company and several other providers in the country in the wake to curb this unbecoming situation, yet none has proven to be effectual. In fact, it is none-action for me, because, even while the sanction was in place, yet I still received about a couple of adverts in form of text message and intrusive phone calls from two popular service providers in Nigeria which I will not name here for personal reason.
Aside from been a form of disturbance or call it intrusion, it is also a devilish means of ‘harvesting where there wasn’t an ounce of investment’ and it is totally wrong to take away deceptively from an innocent customer by enforcing product and services on them without prior dissemination of information and proper orientation.
I, myself have been a victim of the same campaign targeted towards the customer’s pocket. You can say I’m writing out of anger or somewhat being revengeful against these network service providers, but you are wrong! In retrospect, there are many injuries and wounds which have been inflicted upon users through this purported schemes and it will continue to be there for a very long time – unless something is done. This time, it is not just about MTN Nigeria.
In order to curb this illegal advertising, I’d be sharing with you a simple shortcode trick that will help you stop MTN’s frustrating messages and calls once and for all.
Before now, to disable this form of advertising, you’ll need to visit their call center and request for “deactivation of DND”. DND stands for “Do Not Disturb,” but I bet if people would ever have such time to waste at the call center where they’re going to be on queue for an hours time.
How to Stop MTN SMS spam and frustrating and intrusive phone calls
If you get text and calls from these short codes: 5021, 5020, 5030, 5031 and 4100, follow these steps to stop these intrusive and irrelevant messages and calls.
Just send STOP to 33111. You should get a text that reads:
“You will be removed from our campaign database within 24hrs. Thank you.”
Doing this means no more interrupting SMS or calls from MTN. We’ll post about other service providers as we unravel them.
Please share this with everyone and save someone’s pocket from MTN sms spam. Do have a fun-filled weekend ahead. #TGIF.