How Outsourced Email Services Can Help Improve Your Customer Service

It’s a no-brainer that businesses have to choose cost-effective options when investing in equipment, space, and even utilities. This also applies to making sure your communication channels—including your email services—are giving you the best bang for your buck.

You may be wondering why you even have to consider email when so many other modern communication tools are now available. The most important reason has to be being able to provide the best customer experience for the people who do business with you. Replying to your customers’ emails may look easy at first, but when you need to deal with a huge volume of emails in your inbox, your staff may end up be spending too much time sending replies and not enough time actually working. This is why you should consider outsourcing email services early on.

How Outsourced Email Services Can Improve Customer Service Experience

Outsourced Email Services

Outsourced Email and Customer Service

Properly handling email is part of providing good customer service. Let’s take a look at how outsourcing your email can make your clients happier.

Faster Response

While email doesn’t always require an instant response, even a few hours of delay can result in a few disgruntled customers. They want a response as soon as possible, and having a team dedicated to providing the proper response to inquiries and other concerns can mean the difference between having disgruntled customers and building long-lasting relationships with them.

Better Responses

A quick response is good, but not if the writing looks rushed, impolite, or impersonal. This can happen especially if you are handling large volumes of email on your own. By outsourcing your email services, you can take advantage of well-written templates or more personalized responses that allow you to respond in a more professional manner. Nothing beats a team of well-trained, dedicated writers that can proofread and adapt their writing style to your email needs.

Proper Equipment

Reading and responding to emails doesn’t require a lot of tech, but that’s not the case when you’re handling hundreds of them on a regular basis. You need to pay for faster, more reliable internet connection and hardware that won’t fail or crash while you’re in the middle of sorting out emails.— either you invest on these things or you can simply outsource your email to a third-party provider.


Being able to respond to emails during working hours is doable, but you’d also want to quickly reply to customer emails sent beyond your office hours. This is usually the case when you have clients living in different time zones. Obviously, keeping an eye on your inbox 24/7 is impractical, especially if you or your associates also have your own set of tasks to focus on. By outsourcing email services, customers can still expect quick responses any time of the day.


Let’s say you do have the people and the equipment needed to form your own email response team that can handle a large volume of messages in your inbox. However, what about times of the year when you’re not expecting a lot of inquiries from customers? What if you need to scale down on certain months? You’re basically putting resources on something you can’t always maximize. Email service providers offer flexible packages specially scaled to your current email demands. This means you get to spend for just enough, and no resources go to waste.

With so many advantages, outsourcing is highly recommended for almost all sorts of businesses ranging from startups to big corporations. With outsourced email services, you get happy customers and the chance to spend more time and effort on other aspects of your business.

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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.


  1. Indeed, outsourcing can help improve customer service. That dedicated team of customer service agents can be on standby 24/7 to turn your business into a round-the-clock operation that will communicate with clients no matter what time of day or night.

  2. These are all such great tips to starting off on the right foot with a client! I think it is so important to use the method of communication they prefer. They are the client after all!

  3. Great article is sir..!
    Although I do not have any business in which there is a need for customer support..!
    But in the future, if I have such a need then your article will help me a lot…!


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