Is Digital Advertising a Boon or a Curse? Discover now!
Digital advertising is a trend with continued traction in today’s world. Since brands are taking advantage of the digital space to improve their communication with target customers and to reach out to a wider audience, digital advertising is seen as a process that makes this possible. However, there are limitations associated with digital marketing that […]
Social Selling: This Is Why Social Sales Is The Future For B2C Brands?
Social selling is the process of marketing brands and products through social media tools using digital marketing concepts. The digital marketing aids small business owners in implementing digitalized marketing strategies to improve the brand reach. These days, B2C brands sell their services and products directly to the end-user using social media advertising methods. Why is […]
How Direct Mail Pumps Digital Marketing Campaigns?
Direct mail marketing has been in existence for decades despite the leaps made in the digital marketing world with mobile ad expenses predicted to touch $247 billion by 2020. Direct mails sound old-fashioned but a Gallup survey confirms a whopping 95% of people love getting those letters over mobile texts or emails. They are easy […]
Digital marketing: Why does your business need it?
There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through this path quickly. Gone are the days when merely building a website or conducting an ad […]
Digital Advertising vs SEO: Which is Best for Your Business?
In the current climate of digital marketing, businesses that desire increased exposure have to pay for it. A company can go about this in two distinct ways. Either, it can purchase ads that appear on search engines, or it can invest capital toward search-engine optimization (SEO) efforts to boost online position “organically.” Though digital advertising […]
4 Ways to Include Bots in Your Digital Marketing Strategy
There are thousands of companies across the planet who are already using bots to assist them in day-to-day business management operations. Team management, human resources, accounting and telecommunications are all on the road to being well and truly disrupted through the increasing availability and accessibility of artificial intelligence-powered software solutions. And they aren’t the only […]
How digital marketing strategy can help you get closer to potential customers!
Irrespective of the nature of your business, it is important to have a successful digital marketing strategy to enable you to reach your potential clients. However, with easy access to numerous online marketing channels and strategies, determining the best marketing strategy for your business might be an overwhelming task. While every business comes with different […]