TechAtLast

The Good Ways to Design Your Own Corporate Logo

In most cases, creating your own logo is at the very beginning of a start-up. In order to establish a corporate identity, the choice of the appropriate corporate logo is of crucial importance. On the one hand, this should represent the company and, ideally, should ensure that the target group is recognizable. The decision as […]

Digital Advertising vs SEO: Which is Best for Your Business?

In the current climate of digital marketing, businesses that desire increased exposure have to pay for it. A company can go about this in two distinct ways. Either, it can purchase ads that appear on search engines, or it can invest capital toward search-engine optimization (SEO) efforts to boost online position “organically.” Though digital advertising […]

How to Make a Successful Content Marketing Strategy?

Content is essential for every online business. No magic formula can make a start-up company or an established business, become successful in content marketing overnight. It is a constant trial and error process. And while the process is not, companies need to seek inspiration from best practices followed by other market players as well. Sometimes, […]

8 Effective Branding Design Principles You Should Know About

A branding design consists of the physical attributes and symbolic elements that build a brand. In other words, it comes in visual presentation and makes the products and services appealing to the customers. In designing a brand, you should pinpoint every detail to come up with a unique design. It should contain a sense of […]

Company Logo 101: 10 Hacks for Creating a Successful Company Logo

Producing an eye catching, instantly recognisable logo is the key to a successful brand. The identity of a brand can be built solely on its logo. What do you think are the best practices for designing a winning company brand identity? Here are the key points to follow when designing your company logo. 10 Best […]

Mobile Self-Service: How to Reduce Customer Hold Times

Do you want to reduce customer hold times while calling your support line? No one likes a long hold time. In fact, it’s one of the top consumer complaints when calling contact centers for service. The longer a caller waits, the more frustrated they become. The end result? Abandoned calls and consumers taking their business […]

4 Ways to Include Bots in Your Digital Marketing Strategy

There are thousands of companies across the planet who are already using bots to assist them in day-to-day business management operations. Team management, human resources, accounting and telecommunications are all on the road to being well and truly disrupted through the increasing availability and accessibility of artificial intelligence-powered software solutions. And they aren’t the only […]

3 Simple, Yet Effective Ways Corporate Businesses Use Instagram Stories for Marketing

Promoting corporate links on Instagram hasn’t been that easy until Instagram stories was introduced. Top corporations with good amount of social media budget have been able to take advantage of this new innovation while some are still lost in translation over it.  There is now a strong relationship between businesses and social media. This is because […]