Developing a Public Relations Strategy for Your Small Business’ Product Launch
One of the most difficult things for a new business that hasn’t grown beyond a handful employees is building up publicity. If no one knows about your product, then no one is going to buy it. So what is a small business owner to do? The answer is a public relations strategy. How to Develop […]
Mary Uduma, CFA, Wunmi Hassan receive NiRA Presidential Awards 2016
NiRA Presidential Awards 2016 Updates. The Nigeria Internet Registration Association (NiRA) recently held a gala and web awards night organised to recognise all those using the .ng domain names. The event had two sets of awards; the first was the .ng web awards while the other was the Presidential awards. The .ng web awards recognised […]
Making A Great Social Media Marketing Promotional Strategy
The planning phase that precedes the execution of a task could be the most tedious of the whole process. That is just true of planning social media marketing promotional strategy. Abraham Lincoln’s quote will suffice here: ‘if I have six hours to chop down a tree, I will spend the first four hours sharpening the […]
What Makes a Quality Tag? Understand this to Position Your Business for a “Well-Deserved-Attention”
In today’s crowded online environment it is rather difficult to get your five minutes of fame, even when you have the most amazing content there is. This is one area where we can easily apply George Barkley’s saying “To be is to be perceived”, because when no one is seeing you on the web, you […]
How Negative Online Company Reviews Can Affect Your Business and Recruiting Efforts
Negative online company reviews, should you care or not? People have always been asking around before using or becoming part of a particular business. Due to the easy access to information enabled by the Internet, the reputation of your business is more visible than ever. Smart job candidates always research potential employers before responding to […]
How To Choose The Best Domain Name For Your Business
It is no more news, to open the global market opportunity for your business, you have to come online. Coming online involves you setting up a virtual office (website) where your local and international prospects can reach you and transact business with you without a physical meeting. Setting up a website starts from purchasing a […]
Four Steps to Defining Your Online Business Website
If you’re running an online business, you already have a website in place. But is your website designed well enough to really stand out against the millions of other websites out there? In the global marketplace that is the internet, you really need to take steps to define your online business website, and you can […]
How To Deal With Google Algorithms: Let’s Explore 12 Tips
On a frequent basis, Google launches updates in order to enhance the experience of the online searchers. The recent release of “MobileGeddon” by Google is a supporting example for the previous statement. This MobileGeddon is meant to enhance the experience of the mobile searchers because this prefers the mobile-friendly website and on the basis of […]
7 Social Media Strategies to Maximize your Brand’s Awareness
With business companies turning to SEO agencies to handle all matters concerning social media, it’s safe to say that SEO agencies have upped their game. With temperatures on the rise, it’s easy for a recent hot Internet trend to soon seem outdated. Companies are now turning to social media to help provide that extra, refreshing […]
Can This Brand Help Small Businesses Secure Premium Company Names?
Online branding is one of the worthiest investment portfolios any established or aspiring startup should consider investing in. This is an investment to earn the respect and attention it truly deserves. An investment to dominate and get the brand’s message out there. Investments ranging from premium company name acquisitions, picking a branded social media ID across […]