Online branding is one of the worthiest investment portfolios any established or aspiring startup should consider investing in. This is an investment to earn the respect and attention it truly deserves. An investment to dominate and get the brand’s message out there.
How cool could it be to pick the right premium company name? Pretty | Kurtschmidt
Doing business in this 21st century requires more than been “physically” available everywhere. You need an ongoing online campaign if you want to offer your products and services to a much larger audience. Running a start-up business solely offline without taking it online is like owning the Grasberg mine, which happens to be the world largest deposits of gold with whopping 100Moz+ of gold without an idea of how you can turn it into pure wealth.
The premium domain name market is vastly growing. Start-ups and small businesses are spending heavily on branded domain names, hence the need to get cranky in preventing someone else from taking your desired name. Established brands, according to BI’s Alyson Shontell, can spend an unimaginable amount of dollars, even up to the tune of millions, for no other reason but to either recover or protect their most-prized premium asset.
Truth be told, having a premium domain name for your business is golden, especially if it is a start-up that’s hoping to expand capacity, increase coverage, and lower costs of running the business. Not only is this going to catapult your business to the attention of your target audience, but businesses that can benefit from your concept will easily identify with your brand.
One of the viable premium brandable domain companies offering this type of service that I came across lately is BrandBucket. They are one of the biggest vendors for premium company names all over the world. They have a robust system in place that will enable any business model to launch out in style. With over 10,000+ premium domains in its database, ranging from .com, .me, .ly and other top-class premium domains, I’m sure it would be worth your time to try to check them out.
Here’s a promise from them:
“Our selection of brand names is hand-selected by a team of business and linguistic experts. Premium domain names are submitted by owners all over the world, and they accept fewer than 10% for their collection.”
…other benefits of premium company names?
Uniqueness across the web
One of major advantages of having a brandable domain name is that your brand and its unique branded name can be easily spread virally around the web. Just add the branded logos, images and other media files on your website with an “as seen in” tab building trust and authority for your brand when visitors come to your website.
Your Domain Name spells out your Business Name
Having a brandable domain name is as important as your business registration name with the government. In the early stages of a startup, the owners are more inclined to spend time on ideation and gathering of valuable ideas for a successful launch.
During this process, they’ll most likely exhaust their strength in order to arrive at an ideal brand-able identity before applying for its inclusion in the government registry. The duration for offline business registration and acceptance, by the respective government bodies in charge of business registration, is always longer than you could expect. Unfortunately at times, the name submitted might not be available, while in other case, they may need to go through several process of documentations before getting approval.
Owning a branded company name earns you a certain level of trust and authority from clients, customers, and even, your competitors. You are in pole position to rank for your main keyword on search engine, and that limits competitors from trespassing on your property.
You have a lot to gain by investing in a branded or premium company name. It enlarges your company’s reach and opens up opportunities for your company to close more sales without loosing out on important transactions. Trademarking is another interesting investment worthy of looking into as soon as you’ve acquired your premium domain.
If you’re a startup entrepreneur, they has all it takes to help you to identify and pick the right name, or retain existing brand image with no glitch.
I’d like to hear what your opinions are about premium company names and online branding as a whole below. Let’s get talking on this.