Of all the software packages out there that can be used to build ecommerce websites, Magento has established itself as arguably the most popular of all. Now used in millions of websites all over the world, Magento is involved in the creation of about 1 percent of all the websites on the worldwide web. Magento is thus the favoured solution for many ecommerce entrepreneurs and the intuitive features and functionality that Magento ecommerce offers have now become familiar and valued to business people the world over.
The Impact of Magento CMS on eCommerce business
So how has Mangento established itself as such a favored eCommerce solution? One of the primary reasons for this is that Magento has addressed the needs of all ecommerce entrepreneurs whatever their budget and requirements. While other competitors and particularly proprietary software has perhaps served the large corporate sector well, Magento’s two distinct versions has ensured that it has tapped into this market significantly, but also not neglected the value of small and medium enterprises.
Magento has also been particularly praised for the simplicity of its set-up and feature set. You don’t need to be an IT expert to get the most out of Magento, far from it, getting your ecommerce site up and running quickly is painless with Magento, meaning that you can start making money with minimal initial outlay.
However, despite the ease of use of Magento, the software by no means scrimps on the features packed into the software. Magento is optimised to guarantee the maximum quality of user experience, enabling ecommerce site owners to build websites that increase sales conversion and average order values rapidly. Magento makes full use of Google Analytics and the most advanced marketing and site monitoring tools available, meaning that it not only helps you build your website, but also monitor, measure and improve its effectiveness going forward.
The open-source nature of Magento also makes it a very flexible and adaptable piece of software. Ecommerce entrepreneurs who require a particularly customisable platform for their business have really relished Magento’s flexible feature set. And because the program is open source, those ecommerce businessmen and women who are particularly IT literate have been able to adapt its source code for their own particular needs.
It is recognized by ecommerce entrepreneurs worldwide that Magento is also the ideal package to grow with the needs of a business as its scope expands. This means that the software can adapt and integrate perfectly with the future direction of a business, another big factor in the Magento success story.
Another major concern for a lot of ecommerce entrepreneurs is security. There are massive issues related to Internet security, and while these are often overblown and generally the Internet is no less secure to shop with than a high street store, these issues must nevertheless be addressed. Customers must be able to accessyour ecommerce store and know that their private and personal information is secure.
Magento has been a market leader in this department as well. The Magento package is well known to offer one of the best and most advanced security packages among ecommerce site building software, with data backup and payment gateways among the best in the industry.
It is this sort of quality that has seen Magento being purchased by Ebay. The fact that such a legendary ecommerce name has swooped to acquire Magento shows how well recognised its qualities have become.
The quality ecommerce package that Magento delivers hasn’t gone unnoticed among consumers either, quite the opposite. Magento has built up a massive reputation since it was first released in March, 2008, and today millions of entrepreneurs have become familiar with its features.
This is one of the best arguments for signing up for Magento. Its vibrant forum and community of dedicated users can share their knowledge and familiarity with Magento’s features with all new customers, making the transition to building your own ecommerce store as easy as possible.
Magento has established itself as the major creative player in the ecommerce marketplace. Millions are familiar with its features now, and this number will only grow as more and more businesses pick up on the exceptional feedback and buzz that Magento has created among its millions of loyal customers.
Stuart Gonsal is the co-founder and managing director of Lava Digital Agency, a boutique web design, development and digital strategy agency in Melbourne. Stuart believes in collaboration and that people and ideas are at the heart of every successful project. Follow Stuart on Linkedin, Google+ or visit at http://www.lava.com.au.