Good backlinks that point to your website will improve your website ranking, while bad links that point to your website will lower your website ranking. You have to be careful in placing your link online because not all places are safe for link building.
Here are 10 link building tips to improve your search engine ranking:
1. Avoid using link farms
Link farms are low quality websites with low quality content. Those websites usually made to spam the search engines. Avoid using link farms in your link building effort. This will only hurt your search engine ranking.
2. Use targeted keyword as anchor text
Your anchor text is important to boost your rank for certain keyword. Be sure to use appropriate keyword as your anchor text.
3. Interlinking between content
You shouldn’t forget that internal link building will also help you to improve your website rank. By interlinking between relevant content in your website, you will be able to improve your rank effectively. An effective link building will consist of internal and external linking.
4. Link baiting
There is this term in link building that you should understand. Link baiting means attracting natural links to your website without any additional effort on your part. People will place link to your website simply because they find the information on your website valuable. The method of link baiting is simply creating valuable and high quality content that will help people solve their problem. As a result, people will link to this content in your website naturally.
5. Avoid linking to 404 page
There is something in link building that is called dead links. Dead link means the link that goes to non-existent page or 404 page. This type of link should be avoided because Google will lower your website rank if there are too many websites linking to your 404 page. This is equally true if you are linking to 404 page. So, whether you have incoming or outgoing links, be sure to avoid linking to 404 page.
6. Make use of social bookmarking websites
Social bookmarking websites such as StumbleUpon or Digg will help you to boost your website ranking quickly. Those websites have very high page rank, and many of the links from those websites will appear on first page within few days.
7. Link only from relevant content
There is one rule of link building that you must adhere. It is relevancy. Search engines will regard your links as legitimate links if those links are placed in relevant websites. So, for example, if you have a website about pet care, you should place your link in relevant pet care websites, not websites about weight loss or fashion.
8. Get high PR links
Website page rank is something that you need to consider in your link building effort. If you can place links on high PR websites, your links will have more weight in the search engines. If you want to improve your website rank quickly and effectively, placing your links in high PR websites is the best strategy you can use.
9. Establish yourself in related forums
Links from forums will help you to boost your website rank in the search engine. Once you have at least 1000 posts in any forum, it means that you will have at least 1000 links pointing to your website from that forum. Not to mention that those links have higher credibility because you’ve already established yourself as expert in that forum (your forum credibility will usually be determined from the number of posts you have). It needs time to establish credibility in forums, but once you do that, traffic will come to your website constantly.
10. Use article directories
Why use article directories? That’s because article directories are the best places to leave easy links to your website. You are only required to submit 400 words article to those directories and you will have active links coming to your website within few days. There are hundreds of article directories that you can use. Those websites usually have fairly high PR, so you can count on the link quality from those websites. If you intend to use article directories for link building, be sure to use as much article directories as possible.
Those are 10 link building tips to give you better result in your link building efforts. The key of successful link building lies in the quality of your link. If it comes from relevant and authoritative source, your link will have strong value for the search engines position. On the contrary, if it comes from irrelevant and low quality source, your link will be considered spam link, and it can lower your search engine ranking. So, follow the tips above to place your link properly for maximum result.