“We will continue to see a convergence of digital and physical world. Those who conquer emerging trends will be market leaders.” – John Phillips (Senior Vice President for Pepsico, Inc.)
In the digital age, customer experience is the key differentiator. With growing population of tech-savvy customers with elevated expectations, there is no space for inefficiency. Addressing growing business challenges and empowering them with innovative tech-powered solutions is one of the smart ways to lay the foundation to improve future of mobility.
With the proliferation of digital interfaces, like mobile, web, chatbots powered by artificial intelligence and deep learning, and wearables, organizations know where to invest for a better communication with their customers. Even a research by CITO 2018, 73% businessmen said incorporating latest trends to your mobility solutions improve business processes, increase productivity, and provide a competitive advantage in the digital ecosystem. How intriguing mobility solutions can help small businesses in embracing high customer’s expectations.
Using Mobility as A Catalyst to Upgrade Business and Customer Experience
“Amazing things will happen when you listen to the consumer” – Jonathan Mildenhall (Airbnb, CMO)
Mobility marketplace is continuously evolving to streamline business offerings and improve end-to-end customer experiences. It has become an ultimate enabler for customer-facing businesses to bridge the gap between supply & demand and improve quality of service on a continuous basis. Either iOS app developers or android app developers, both are using agile business processes and offer cognitive services to determine user’s intent and garner the right experience.
Smart Mobility Solutions/Offerings That Will Change the Way Your Business Runs
“You can’t just develop an app and expect people to flood in. If you really want to succeed you have to create traffic.” – Joel (CEO Walmart)
1. The Journey to Artificial Intelligence (AI) in Mobility
In the Economist Intelligent Unit report, 75% of 200% business executives said AI will be actively implemented in their companies in next three years.
It is extensively used in building voice-enabled assistants i.e Microsoft Cortana, Apple Siri, Amazon Alexa, and much more to perform tasks without your physical presence. Based on specific triggers, the AI engine instructs the virtual assistants to communicate with the user and send relevant messages as per the queries. Also, the AI engine can detect the product count and send a notification for fulfillment.
They prove to be a real game changer as they provide valuable insight to analytics thus organizations can solve their queries at a rapid pace. In near future, AI will be will be used in-vehicle communications for handling incoming messages when the vehicle is in motion. Along with this, it can help you in performing various tasks like processing payments, sending reminders, and much more.
2. Bring Everything to Life with Augmented Reality (AR)
According to Statista, the economic impact of Augmented Reality is predicted to reach $29.5 billion by 2020.
With the rise of mobile applications, every customer is a digital customer. Customers are more aware of latest updates than ever before. The information is shaping the preferences of customers as well increasing their expectations for personalized retail experiences. Augmented reality is an emerging technology which superimposes computer-generated images onto real-world scenarios. It enhances the perception of users thus helps to create satisfying customer experiences.
Several retailers have started implementing AR for better visualization of their products. These solutions are referred as “magic mirror” that influences customer’s buying behavior. It also enables shoppers to receive additional information like recommendations, recipes or reviews by just scanning products with their mobile devices. Isn’t that great!
3. Gain Greater Business Insights with IoT
Out of all the businesses who have implemented IoT, 94% have already seen return on their IoT investments. (Source: Statista)
From ordering groceries online to remotely turning off the air conditioner, the IoT is successfully transforming and improving daily lives of consumers. For consumers, doing the ordinary actions with connected devices makes it ‘smarter’ thus with IoT-enabled devices marketers can enhance their user engagement and retention rates.
It has become a vital bridge between customer’s anticipated experience and the business can deliver on. The IoT can bring rich and contextual data from everywhere including mobile phone sensors thus drive better analytics which helps in identifying touchpoints in the customer journey. This way brands can be more insightful to customer’s needs, perceptions and expectations thus optimize their experiences.
Summary
Enterprise mobility is an imperative pillar of digital transformation. By incorporating latest technologies, you can unlock the maximum potential of mobility. There are many renowned mobile app development companies which are offering comprehensive mobility solutions to beat the best in the competitive landscape. Not only this, by streamlining mobility offerings, you can open new opportunities to define best industry practices and understand latest customer trends.
