Samsung whips Apple in Customer loyalty for the first time in the Brand Keys consumer loyalty Index Survey

Most of the consumer electronics products competition for customer loyalty now favor Samsung, including even the major rival Apple products; smartphones and laptops.

As the Brand key’s 2013 customer loyalty Engagement Index reported today, Samsung and Apple hit a tie on Laptops, but for a flat-screen TV, Samsung lead, and in the smartphone category, Samsung beat Apple in a big shocker for customer loyalty.

Samsung whips Apple in Brand Keys Customer Loyalty for the first time
In the newly released brand keys customer loyalty Index survey for 2013, Samsung is topping in almost all categories of consumer products.

Robert Passikoff, Brand Keys President made it know that this year has a unique record and this is the first time rival Samsung will be beating Apple on smartphones in customer loyalty.

“When Apple was number one, everyone said, ‘Well sure, it’s Apple.’ But the fact is that Samsung always had a larger share of the marketplace.”

Don’t think the event was just a pile of no meaning junkie survey, the Brand Keys customer loyalty index surveys featured 39,000 people sample, and this number makes it eligible to generalize it to the entire US population with confidence as high as 95 percent. And wondering how small or big the difference between the two consumer product makers are? Passikof said there is a “significant difference.”

Being number two does not write you off, but consumers are looking for smart end innovation said Passikof. Apple made the iPad mini because Samsung and other companies came out with their smaller inch tablet.

On the Laptop category, after Samsung and Apple’s tie, Asus came out to be a third laptop vendor on the customer loyalty survey, Sony and Toshiba followed with a tie.

LG took the third on customer loyalty in the smartphone survey following the championship of Samsung and Apple, Nokia, and Sony tied up on number four in position. Motorola, HTC, and BlackBerry followed up to the 8th position.

Amazingly, Amazon shocked Apple in the e-reader category, becoming the first with its Kindle tablet followed by Barnes & Noble’s Nook. Apple, Kobo, and Sony followed in this category of customer loyalty ranking. Although the questionable idea here is that, consumers don’t take the Apple iPad as an e-reader, but as a tablet for general purposes.

Asking Passikof about this, John Koestsier of VentureBeat got this response,

“When we added this category, iPad was never ticked, but later we began to see it show up in the choice its primary product value is not as an e-reader. But we don’t define what products go in which categories: consumers do.”

When Amazon was going to kill Apple completely, it topped the table on the list of “dedicated tablets.” Samsung and Apple also got a tie as second in this category of the customer loyalty survey. Barnes & Noble followed, Acer, Lenovo, and Toshiba tied for the fourth position. This time, Google was recognized, but in the fifth position with Sony.

For real, consumers are a little bit confused about what a tablet and an e-reader are, and a resultant of this was one of the major reasons Apple was not favored in the ranking. Samsung was able to get an upper hand in this year’s Brand Keys customer loyalty Index because of its innovation, and rapid advertisement which showcases more about a company’s positive reputation.

If you will ask me, I will say the price is one of the factors that dropped Apple on the list, making small companies beat it in customer loyalty. People are now seeking alternative products of the best quality as well as with good and considerable rates. Apple is losing out to rivals.

Any comment? Join the discussion in the comment box below!






11 responses to “Samsung whips Apple in Customer loyalty for the first time in the Brand Keys consumer loyalty Index Survey”

  1. Nitin Avatar

    i love samsung smatphone. Just bought samsung galaxy s3. 🙂

    1. Olukunle Moses Avatar
      Olukunle Moses

      Thats a great news, hope the device serves you better?

  2. Vinish Parikh Avatar

    2 years back when i bought my first Samsung mobile from then on i never look any other company product. I absolutely love Samsung products and great to hear that there are many other loyal customers of Samsung like me.

    1. Olukunle Moses Avatar
      Olukunle Moses

      Samsung is gaining more ground, I think Apple will be forced out of its expensiveness with these occurrences. People are now shifting away to alternatives. Thanks for commenting on this post.

  3. cayman Avatar

    Nicely written Article. Thought provoking points and useful ideas/suggestions are well explained.

  4. bala Avatar

    Good stuff..I like samsung

  5. keripik buah Avatar
    keripik buah

    in the future, samsung will be dominant than apple. Samsum still great

    1. Olukunle Moses Avatar
      Olukunle Moses

      Samsung is more innovative. Thanks.

  6. Rajesh Avatar

    Its really nice to see Samsung’s hard work gaining fruits. You have said it right: Samsung is innovative. Thanks for the great news!

  7. adi Avatar

    samsung beat apple
    that is good news
    but lg are in 3rd position
    i love both of them

  8. Muneeb Avatar

    Very Nice
    Your Website Is Awesome
    This is NIce Job For U
    Thanks For Sharing

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