When it comes to content marketing for tech startups, explainer videos are a great way to interact with potential customers. Online video is such a powerful force that, video content is anticipated to account for more than 80% of all web traffic by 2019.
The moment a tech startup opens their doors they’re under constant pressure to situate themselves within the market and develop a unique value proposition. Being able to communicate their values to a diverse audience is often the difference between a successful startup and one that folds. A professional explainer video opens a dialogue with the target audience in an engaging way.
Tech giants like Google have often used explainer videos to break down their services without boring potential customers. This concept can be used by startups and SMEs to introduce and explain new products without bombarding prospects with unnecessary information.
There are many video formats to choose from. Next, to a traditional real live video, a great option for tech businesses is animation. Animated explainers work especially well when trying to highlight and visualize intangible products like SaaS services. Whether you choose to produce a live or animated video, you’ll definitely make yourself stand out from the crowd. Below we take a look at how tech startups can benefit from video explainers.
Ways Tech Startups Can Benefit from Explainer Videos
1. Developing a Brand Voice
Developing a clear and relatable brand voice is one of the main advantages of explainer videos. Without a clear voice, it’s difficult for customers to relate to your product and how your business can help solve their problems.
An explainer video that includes business storytelling based on buyer personas can help to personalize your marketing strategy and develop a relationship between you and your customers. This is important for tech startups because most solutions are aimed towards a target demographic rather than a broader audience.
2. Social Media
In the last few years, video content has become a massive force on social media. Today, 45% of people spend more than an hour per week watching Facebook or YouTube videos. As a result, video content is one of the most effective ways to engage prospects on social media.
Developing presence on social media and connecting with this audience can really help a novice business to break through and it’s not easy to stand out in an industry as competitive and dynamic as new technologies. Simply adding a video to your Facebook or Twitter account can help to increase your online presence and draw the attention of new customers.
3. Demonstrate Your Solution
One of the unique challenges faced by the tech industry is that it can be hard to get customers interested in mechanical or mundane solutions (particularly if you are offering a complex SaaS solution).
For example, animated explainer videos enable you to demonstrate your solution in a way that the customer can easily understand. In many cases, it can be difficult to convey the benefits of your product without a visual accompaniment and a vivid animation can come in handy to demonstrate your products or services.
4. Improving Your SEO
Whilst seeking a high SEO ranking isn’t unique to tech startups, it’s vital for companies selling online products and SaaS. The higher your SEO ranking the more visible your site is on Google Search.
The Google algorithm is designed to prioritize sites with video content over more boring sites that only feature text. Adding videos to your site will simply help to increase your visibility on Google and drive more traffic to your site.
5. Boost Your Conversion Rates
When it comes to ROI, the biggest potential comes in the form of increasing your conversion rates. Producing engaging content with a clear CTA hooks the viewer in and makes them much more likely to interact with your site.
eCommerce store LemonStand added an explainer video to their site, boosting conversion rates by 10% and doubling the average session duration of visitors. Creating captivating video content is one of the best ways to boost your sales.
Explainer Videos: Simple But Effective
The secret to good marketing is presenting your product in a way that your target audience can relate to. Producing a simple explainer video will enable you to develop a brand voice that viewers can easily understand and relate to. Your video can be shared across social media, demonstrating the value of your product to a diverse audience.
Tech startups looking to develop traction in the market would do well to invest in video content marketing to get their products out there and drive enthusiasm. Ultimately, if you can’t get your prospects enthusiastic about your service then you have little chance of converting them into a sale. The easiest way to get them enthusiastic is to demonstrate your value. As the cliché goes: you need to show rather than tell.
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