Google loves responsive website designed to attract, engage and deliver to its customers on irrespective of the medium they use; all at the same time! If you don’t know this, now you know!
Most of the people are browsing the internet using their Smartphone’s and tablets, it has become an essential requirement to create the website which support all screen size.
Google is one of the most important and powerful search engine used by millions of people daily. On a regular basis, it changes its guidelines and algorithm which is very helpful in increasing the ranking of a website. 2013 have been showered as “The Year of Responsive Design”, and it has since then become an important feature of web designing.
Google’s guidelines recommended the designing mobile-friendly website to almost every webmaster. Responsive design has given a wonderful experience to the users and this is the reason why Google loves responsive design. Google favors those things which favor people and makes their life easier. It is also benefited for Googlebot, as there is no need to crawl and index different version of the same site.
Responsive design allows serving multiple devices with one URL and a single content source. Responsive web design looks great no matter what type of device you are using and it utilizes flexible images and flexible grid system. With having a lot of advantages a responsive design saves your money as your website need not rebuild from scratch for a long time if you once build on content management system platform.
Here’s Why Google Loves Responsive Website Design.
#1. Links are attracted more to responsive websites
If your websites are at different subdomain then the link attracted to those pages will be lower and if your website has only one URL for a single page then the attracted links would be higher and helps in promoting your website to multiple audiences.
Responsive design has resolved the issue of building a website for each device separately, the responsive design looks awesome on each browser and no needs to build sites separately for each screen size, it best suited to all sizes of screen, that’s why people find it interesting and easy to use. However, Responsive design can help to overcome the problem of creating two different campaigns in SEO and it has been noticed that the sites that rank as well in a mobile cannot rank same for the desktop.
If a site is already optimized and you are trying to create a mobile version of that site than SEO strategy requires starting from scratch. The reason is simple as the mobile sites contain different URL and HTML code, and treated their page authority separately by Google.
Responsive design eradicate that issue as you have only one URL for content, no separate optimization campaigns requirement for different devices.
#2. Google can index the Responsive sites
The app is an alternative for a mobile website, building app can offer the same information as the mobile website contain. The problem is only that Google can’t be able to index apps and hence won’t be able to explore the content.
All the content added to the responsive website will be available to search engines. Responsive website fits nicely to all type screens like an app, and even works well. The app is never a bad idea but Google loves responsive design.
In addition to this indexing benefit, another advantage is the less crawling as a set of URLs are accessed only for once for the content.
The Googlebot distracted from the core content if find any duplicity on a normal website but with responsive sites, the work for finding the content got less by Googlebot.
#3. Readers should be happy
Google always keep an eye watch on users when landing on a page of any website, if a user quickly returns after landing, which means he didn’t enjoy or would not get what he is looking for. This impact the wrong signal to that website from Google’s ranking points of view.
To keep the audience happy is what a Google need; sometimes people frustrate while browsing on mobile because of a poorly optimized website and will raise your bounce rate. Google track these factors to analyze whether to keep that website on top of the first page or not.
People are comfortable while reading on mobile phones than desktop because of its great look and well optimized to screen size; this raises a green flag up to Google. The negative ranking single would be given to Google when people find difficulty in reading and find unreadable on any screen size without zooming in and out.
Responsive web design is appreciated by Google because the live content on a single URL is easily readable by users and easier to share, like, and link to the separate site. You can even check whether your website is fully responsive or not just by clicking here http://responsivedesignchecker.com/ or https://www.responsinator.com/
#4. More searches are on mobile than desktop: Google says
People are increasingly browsing the internet using mobile phones than desktop or any computer system. SEO companies have to focus more on these statistics for making plans to stay ahead of the competitors by preparing an optimization strategy.
Google have noticed the increasing usage of mobile phones for browsing internet and more than 65% chances of converting users to customers. This will definitely increase the market value and enhance the growth of online business. Google highly supports the responsive design website and consider it as one of the best factor included in ranking algorithm.
Google has placed the rank of the responsive website just high as a mobile website, because of increasing demand in today’s time. That’s why webmaster has taken all advice which is convenient for the search engine.
#5. Easy Management
Having two sites and two SEO campaigns require management separately while managing one site and one SEO campaign is easy and could possible through responsive website design.
There are a lot of benefits of having mobile-specific SEO strategy, a separate mobile website is not the requirement for a mobile SEO strategy.
Google loves responsive website design and recommends as the best way to target the audience and for doing SEO the companies prefer responsive site as the best option. Obviously if you don’t have a responsive website yet you should start making now.