What role does social media play in your life?
Wait, let me rephrase my question.
How important are Snapchat and Instagram in your daily routine?
Most of the readers will be like,’Duh, these social media apps are part of my day-to-day activities!’
So, what next…
- How will social media change in the coming year?
- What can be expected from social media in 2020?
- What are the social media predictions for next year?
These are some of the most common questions that people on the internet are constantly asking. In this article, we will be throwing light on what to expect next from social media in 2020 while taking a look at some of the top social media apps as well.
What to Expect from Social Media in 2020
Below are some of the predictions made regarding social media and trends that we are likely to witness on social media along with its role in the coming year:
1. Rise of Social eCommerce
There’s no denying the fact that almost every consumer now owns a mobile device and can access content in various forms. Out of all the different types of mediums, video content has been considered as the best option for learning about new services and products.
Brands are trying to make use of the full potential of social media to provide a native eCommerce experience to their user base. For this, companies are coming forward with simple yet effective product videos that are visually attractive as well as informative about the target product. For instance, Instagram has recently included the option to make direct purchases from its application.
2. Promotes Passive Networking
As per recent reports, it was stated that online consumers spend more time browsing the internet through mobile devices rather than using the web. But the interesting part is that new trends are being noticed as users are accessing different social media platforms.
One of them being, users nowadays are sharing less personal data on major networking sites and are more inclined towards passive networking which includes sharing videos, forwarding articles, memes and other non-related content over the internet.
3. Optimized Regulations
With fake news becoming a major issue on social media, companies are revising their policies. The primary aim here is to control the widespread of irrelevant and fake content on different networking platforms. For example, one of the largest social media platforms, Facebook will now ask marketers to confirm that they have user consent for the ‘Custom Audiences’. With the help of regulated social media applications, the governments, as well as the end-user, will have better-guarded data.
4. Market Saturation
Globally recognized brands have started using social videos to boost their overall traffic while strengthening their brand image. As stated by a survey conducted by Social Trends, 46 percent of users said they’re already implementing social videos, while another 26 percent said they are planning to implement social videos by the end of 2018. The survey also supports the statement that by the year 2020, digital marketers are likely to face market saturation when it comes to social video content.
Apart from the well-known players of social media like Snapchat, Twitter, Facebook, and Instagram, there are also some new social media applications that are hitting the app stores with full force. Looking at the present-day scenario, these apps hold great potential of going viral but instead of blindly installing these apps, you can always go ahead and check out detailed reviews of those apps. There are many tech-based platforms over the internet that offer valuable insights into the mobile app industry.