Becoming a search engine optimization (SEO) expert does not require any kind of magic or rocket science. With the right kind of mindset and consistent use of real expert SEO techniques, you can always find yourself there. But first, let’s understand what it means to be an expert in SEO. Search Engine Optimization is about incorporating steps that will help your site attract natural or organic traffic. This will take time as well as a lot of practice on your side for you to successfully apply these seo techniques on your blog or company website. As the search engine algorithms continue being updated, these best practices keep changing, too.
SEO is such a vital aspect of any successful website or blog. It takes in to account the usage of keywords, algorithms and what people search for. The number of times your site appears in search results will determine the number of visitors that your site receives.
How then should you optimize your site to enhance more clicks and more visitors to your site and in the process convert them to customers?
Here are some actionable tips that will help you do just that:
7 Basic SEO Techniques That’d Turn Your Website into an Instant Winner
1. Use Internal Links and Inbound Links
Internal links are those linking content on your site to another on the same site, making it possible for users to navigate from one content resource to another on the same site. With internal links, it is possible for one user to explore related article content on different pages of your site. When a user finds content that is useful to them, they stay longer and they end up becoming repeat visitors and customers as well.
Inbound links, also known as backlinks, involve getting authority sites to link back to your site. Knowing how to do this is very important if you want to succeed in attracting traffic to your site. Achieving this requires that you have great unique content on your site. They say that content is king and it’s for a good reason. Besides content, your site should have a great architecture, technically free from errors, and able to load faster. Without these qualities on your site, it would be difficult to find sites that would want to link back to your site. Make sure that the contents and the appearance of your site is of high quality. Backlinks from authority sites show Google that yours is a trusted site. Web crawlers would be visiting your site often for indexing.
2. In-depth fresh content/ Update content regularly
Make sure that you regularly have fresh content and update previous content. Whenever there is fresh content, Google send web crawlers to obtain more information on the new content and also index it. The content must be relevant, useful and entertaining to the user. Another way to have great content is to make sure that you update your old content and make it relevant and up to date. Failing to write new content or to update your site will make Google to de-rank your site because it would interpret it to mean that your blog or website is no longer relevant. You can have a schedule to help you plan how you can publish new content each week. Fresh content is a must have if your site is to appear in SERPs (Search Engine Results Page).
3. Meta Descriptions
A meta description is a snippet of text that summarizes the contents of a page and it can be up to 155 characters long. It is usually found right below the URL when a searcher enters information or keywords for what they are searching for. This description will determine whether the user will click on the link to read further or they leave without clicking on the URL. If they like the excerpt, they will click on it. Make your meta description to be as interesting and as relevant as possible so that the users can be persuaded to click and proceed to read content from your blog. The better looking your meta description is, the more the likelihood of content searchers proceeding to your site, and one thing would lead to another.
4. Enhanced user experience
Making it easier for users to make use of your site is one of the ways to optimise your blog. Google can tell when the users find it difficult to navigate it. When a user finds it difficult to go through your site, they tend to leave immediately. But when navigating your site is easy, then they will stay longer. Google uses this to tell whether your site is good enough or not.
Make sure the site can load faster. Nobody wants to wait forever for it to load. The faster it loads, the better the user experience. Also remember to make the site design simple as well as limit the ads. A favorable user experience would go a long way in increasing the number of visitors that visit and stay longer on to you site.
5. Mobile friendly site
Mobile search is now a key feature that is being promoted by Google. Many brands are now tailoring their online marketing strategies to help them improve their visibility on the web and to improve their revenue as a result. Many people are using their mobile phones to search for information online and if you site has challenges loading on mobiles, then it would lose out on traffic. So, making your site mobile-friendly is a must. There is a tool that Google provides you to enable you to check how friendly your blog is to mobile phones. This tool will go a long way in letting you know how compatible your site is with mobile phones. For best performance and great SEO results, make your blog mobile friendly. After all, it’s all about performance.
There is much more about being an expert SEO than having a blog that produce meaningless content. The success of any blog or website is dependent on the number of visitors it attracts and how many of them gets converted in the process. All SEO techniques and strategies must be geared towards making your website a success and increase of revenue as a result. With these best practices in place, then you can be sure that your goals in relation to your website will be met.